Calgary drivers
I saw a billboard beside the road on my way home today.
It said: one in five people who read this will develop a mental illness.
My first thought was that thousands of Calgary drivers must have read it already.
But no, it's new... it couldn't have affected anybody...
Yet.
Fortunately, many Calgary drivers are illiterate.
Many more are just plain blind.
But come Friday, the rest will have driven by and read that billboard five times.